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Closer look at the Kia E Emblem Badge.
- Engineered by Excellence
The E logo symbolizes the maximized performance of its rear-wheel driving. It also stands for the company's new theme "'Engineered by Excellence." Aside from that, the logo means Exclusive, Exquisite and Evolutionary. The new logo symbolizes the car's new premium line-up. However, this logo will only be available in its home South Korea. When it is shipped internationally, the car will have its normal Kia logo. The company did this because its Kia badge seemed to attract more people than just the E-logo.