I'm sure the price includes the "lease cash" rebate from Kia. The rebate however, comes directly from Kia Corporate and the dealer has nothing whatsoever to do with it (unless you sign the rebate over to them which you should never do.) That net price without the rebate is far below the dealer net for the car so they would never give one away and lose money. There is about $3,000 "profit" to the dealer between MSRP and Dealer Invoice depending on the trim level, and not counting under the table things the dealer gets like incentives and quota allowances.